Inside Europe | 28.06.2008 | 15:05
Cash incentives aim to help Scottish smokers kick the habit
Smokers in the Scottish city of Dundee are to be offered cash incentives to kick their nicotine habit.
The pilot project is targeting disadvantaged adults, who’ll be given food vouchers worth 50 pounds a month - if they stop smoking. That’s about 60 euros. Over a three month trial period, they’ll have to pass weekly carbon monoxide breath tests at their local chemist to prove they haven’t been having a puff or two on the side. The scheme will cost taxpayers half a million pounds over the next two years and if it’s successful, it will probably be introduced across Scotland. The National Health Service in Dundee is partly financing the scheme. Helen Seeney spoke with the Service's Deputy Director of Public Health, Paul Ballard.
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